Paradigms and research methods

Jump to navigation Jump to search The concept of design paradigms derives from the rather ambiguous idea of paradigm originating in the sociology of sciencewhich carries at least two main meanings: As modelsarchetypesor quintessential examples of solutions to problems. A 'paradigmatic design' in this sense, refers to a design solution that is considered by a community as being successful and influential. Usually success is associated to market share or some other measure of popularity, but this need not be the case.

Paradigms and research methods

Custom Search Notes prepared by: Ashok MBA batch, SJEC Consumer research paradigms Here in this topic of consumer research they are trying to identify reasons for purchasing a product, usually customers hesitates to reveal their reasons or motivational factor which made them to purchase a product or service at that time the consumer researchers use the two different types of research methodology to study consumer behavior: It is descriptive in nature and this method is used to predict the consumer behavior.

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This method always consists Paradigms and research methods experiments, surveys techniques, and observations. The findings are empirical and if collected randomly this can be generalized to large populations and the data are quantitative, they lend to sophisticated statistical analysis Qualitative research:.

This includes depth interviews, focus groups, metaphor analysis, and projective techniques. Here sample sizes are necessarily small so we cannot generalized to larger population they are used to obtain new ideas for promotional campaigns. Combining qualitative and quantitative research findings: By combining both research finding marketers can design more effective marketing strategies and always they use qualitative research findings to discover new ideas and quantitative to predict consumer reactions to various promotional inputs.

Paradigms and research methods

The consumer research process: The important steps in the consumer research process are 1. It is first and the most difficult step in research process hare the questions like is it to segment the market for plasma television sets?

To find out consumer attitude about the experience with online shopping?. And it is always important for the marketing manager to agree at the out set on the purposes and the objectives of the study to ensure that Consumer research process Collecting secondary data Secondary data includes both internal and external data it is collected or generated for some purpuss other than the present research objectives Internal secondary data such information as data generated in house for earlier studies for earlier studies as well as analisis of customer files, such as past customer transactions etc.

IT IS basically designed on the basis of the purposes of the study. If the descriptive study is needed then the quantitative study is likely to be under taken.

IIER Mackenzie and Knipe - research dilemmas: Paradigms, methods and methodology

If the purpose is of the new ideas then we can go for the qualitative research. Quantitative research design A quantitative research study consists of research design, the data collection methods and instruments to be used, and the sample design.

Three basic designs are used in quantitative research are: Observational research Here in this method the people or customers are observed when they are purchasing the product or using the product Mechanical observation uses a mechanical or electronic device to record customer behavior or responses to a particular marketing stimulus.

Experimentation it is possible to test the relative sales appeal of many types of variables, such as package designs, prices promotional offers, or copy themes through experiments designed to identify cause and effect.2 But what constitutes a paradigm, in this context?

A paradigm consists of four parts: ontology, epistemology, methodology, and methods. Ontology is “concerned with . Here in this topic of consumer research they are trying to identify reasons for purchasing a product, usually customers hesitates to reveal their reasons or motivational factor which made them to purchase a product or service at that time the consumer researchers use the two different types of research methodology to study consumer behavior: quantitative research and qualitative research.

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Paradigms & Methodology Dr Bryan Mills Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website.

Drawing on more than 40 years of experience conducting applied social science research and program evaluation, author Michael Quinn Patton has crafted the most comprehensive and systematic book on qualitative research and evaluation methods, inquiry frameworks, and analysis options available today.

Paradigms and research methods

Integrating Quantitative and Qualitative Methods in Social Marketing Research. by Nedra Kline Weinreich.

Consumer Behaviour: Role of Research in understanding consumer behaviour

Introduction. Traditionally, research in the field of health promotion has followed in the footsteps of its "older brother," medicine. In science and philosophy, a paradigm (/ ˈ p ær ə d aɪ m /) is a distinct set of concepts or thought patterns, including theories, research methods, postulates, and standards for what constitutes legitimate contributions to a field.

Research in Higher Education Journal