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Entrepreneurs use research to make decisions about whether or not to enter a particular business or to refine a business idea. Established businesses employ research to determine whether they can succeed in a new geographic region, assess competitors or select a marketing approach for a product.
Businesses can choose between a variety of research methods to achieve these ends. Case Studies When businesses want a comprehensive understanding of how customers interact and respond to a product or service, they conduct case studies.
Case studies aim to develop a complete assessment of customer satisfaction, product use and attitudes about the product and do so in a relevant context. Data gathering might include on-site observations of the chef using the knife, as well as an interview or survey. This method allows for in-depth information collection, but it is typically time-intensive.
Surveys One of the more common research methods, a survey enables researchers to gather large amounts of data quickly and at a comparatively low cost.
Due to the widespread use of surveys, a solid methodology and numerous samples make it fairly easy to put together a sound survey that gathers relevant data. Disadvantages of surveys include people in the target market not responding, partially completed surveys and shallow information about the target market.
Interviews Interviews often employ the same questions as those found on surveys, but they afford people the opportunity to respond at length.
Interviews tend toward the time-intensive, and careless interviewers can bias interviewee answers. Focus Groups Focus groups typically consist of a small group of people consistent with a target market profile that discuss a product or service.
Focus groups offer a kind of middle ground between other research methods. They provide a larger sample group than interviews or a case study, while taking advantage of the depth that interviews afford. As with interviews, however, the facilitator who directs the conversation can unintentionally skew answers in a particular direction, and analysis of the information collected during the focus group can prove difficult to analyze.Harvard Business School’s website.2 We see that this method has three basic requirements: 1) a case study that details a real-life business problem, and that has been written to facilitate informed dialogue about this problem; 2) a professor who is an expert not only in the specific.
Get this from a library! Skills for progress: a case study by Alabama Business Research Council [and] School of Commerce and Business Administration..
[Alabama Business Research Council.; University of Alabama. School of Commerce and Business Administration.]. To understand the fundamental concepts of business research methods To appreciate the several terminologies in business research To be able to identify one’s own philosophical position in business research To be able to identify one’s own practical position in business research.
3. Case Interviews; Case Method (Teaching) Citing; Free Case Studies Business Case Studies by Company. Case Centre.
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